I am a marketing communications professional with experience across digital content strategy, CRM-driven campaigns, and integrated marketing initiatives. My work spans healthcare, fintech, and retail-focused projects, where I have contributed to audience growth, engagement optimisation, and data-informed campaign planning. I am particularly interested in the intersection of insight, storytelling, and measurable impact.

About Me

I am inspired by the way stories unfold within everyday moments through conversation, in unfamiliar cities, and in the quiet discipline of baking from scratch. I am particularly drawn to observing how people connect with spaces, brands, and with one another.

Outside of my professional life, I often travel with a camera in hand or experiment with new pastry recipes in the kitchen. Baking has taught me patience and precision. Travel has broadened my perspective. Photography has strengthened my attention to composition and detail.

These experiences shape how I see the world with care, awareness, and a steady curiosity about the stories that surround us

Christina Xi

Melbourne VIC 3000

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