Creative marketing with purpose and impact
Social Media Growth & Content Strategy
From NDIS support services to fintech, I developed short-form video content and multi-platform social strategies tailored to audience behaviour. By aligning creative storytelling with engagement data, I contributed to a 1,000+ follower growth milestone and improved overall content performance across Instagram， LinkedIn and TikTok.
Platforms: Instagram · TikTok · Facebook · LinkedIn
Focus: Short-form video · Engagement optimisation · Audience growth
CRM & Email Campaigns
Led data-informed CRM and email campaigns to strengthen lead nurturing and demand generation. Through customer segmentation, content alignment with high-converting SKUs, and ongoing performance tracking, I enhanced engagement metrics and supported a measurable increase in qualified enquiries.
Focus: CRM segmentation · Email optimisation · Data analysis
Tools: HubSpot · Email platforms · SEO · Google Analytics
Strategic Marketing & Integrated Campaign Planning
Developed data-informed marketing strategies across health tech and education sectors through industry consulting and integrated campaign projects. By conducting market segmentation, stakeholder mapping, customer journey analysis, and campaign measurement planning, I translated research insights into actionable marketing frameworks and ROI-focused communication strategies.
Focus: Market segmentation · Customer journey mapping · IMC strategy
Deliverables: Persona mapping · Campaign architecture · ROI planning
Visual Storytelling & Creative Production
Led the creative direction and post-production of a short documentary project, translating authentic human stories into engaging visual narratives. Through interview design, storytelling structure, and video editing, I strengthened my ability to communicate brand and community values through cinematic content.
Focus: Documentary production · Interview design · Narrative development · Video editing
Tools: DaVinci Resolve · Visual storytelling · Creative direction
Christina Xi 