Creative marketing with purpose and impact
Campaign 1 – Day In The Life (Help at Hand Support)
Objective
To humanise disability support services and build trust within the NDIS community.
Strategy
- Behind-the-scenes storytelling
- Relatable caregiver narratives
- Short-form video format optimised for Instagram Reels
Execution
- Script planning
- Filming & editing
- Caption strategy aligned with brand tone
Impact
- Increased community engagement
- Strengthened brand transparency
- Contributed to follower growth milestone
Campaign 2 – NDIS Introduction Video
Objective
Educate potential participants and families about NDIS services.
Strategy
- Simplified messaging
- Clear service explanation
- Community-focused tone
Execution
- Video production
- Voice-over coordination
- Platform adaptation
Impact
- Improved informational clarity
- Supported referral enquiries
Campaign 3 – Ebook & Event Content
Objective
Drive awareness and participation for community events.
Strategy
- Educational value-led content
- SEO-aligned blog integration
- Visual consistency across posts
Execution
- Ebook visual design
- Promotional graphics
- Caption & hashtag strategy
Impact
- Boosted event visibility
- Strengthened brand positioning
Campaign 4 – Short-form Video & Infographic Content
Christina Xi 